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Dream your own business

What is your special power?


- To formulate an inspirational vision of your business project. To identify the objectives, values, supports, challenges and concrete actions that will help you to live this dream.
- To identify the main unexpected challenges that could negatively surprise you.
- To prepare how to strive with the harsh and urgent needs of entrepreneurship, while staying connected with what is important.


Business owners desiring to reflect on who they are, where they are going and why they truly want to get there.
Business owners believing that the decisions that shape their business must be deeply aligned with their own identity.
Business owners who want to articulate their values and dreams by generating conviction and support.


Initially designed for the INSEAD community of social entrepreneurs, this session mixes conversations and guided visualization to help participants clarify the core of their business challenges and to prepare for the unknown lying in the shadows.


A former professional athlete and oil company executive, Marc Le Menestrel is a decision scientist who researches and teaches at the intersection of economic and human values.
Associate Professor at University Pompeu Fabra (Barcelona, Spain), he is also Visiting Professor of Ethics at INSEAD (Fontainebleau, France).